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SEO Search Engine Optimization

The abbreviation of SEO is Search Engine Optimization, meaning optimizing for Search engines ie Optimizing your Websites for Search engines. To explain it in simple words, SEO is all about making your websites look good in the eyes of Search Engines like Google, Yahoo, Bing etc.

But why do you need to optimize your websites for search engines at all? Let’s think about a product called “Web Hosting”. You have a web hosting company and you sell web hosting to other companies, individual etc. But how would others know you sell web hosting if you don’t tell anybody about it? You need to tell people that you sell web hosting, you need to advertise about your web hosting services … you can’t just start a web hosting company and hang a sign board that reads “Web Hosting” or “Web Hosting Company” or something along those lines and sit back! Of course, you need to hang a sign board about your company at your building, that is primary. You need to do more to see your business grow and get a lot of customers. For that you need to advertise your company to people in most of those ways, be it via ads on Television, Radio, mouth advertising, or pamphlets or via some other means. You need to advertise about your products to the right kind of people. That’s what you do in SEO; You advertise about your site to search engines in many ways. The better you advertise the better your SERP rankings will be. You can’t just post some content (articles) on your sites and sit back hoping to get a lot of web visitors and good Search Engine Results Page (SERP) rankings to your site!

Search Engine Optimization is of many types depending on the context you talk about it. If you are talking about the good and bad types of SEO, there are a couple of good and bad Search Engine Optimization types i.e. 1. White-hat SEO (Good SEO), 2. Black-hat SEO (Bad SEO) 3. Grey-hat SEO (Kind of bad SEO, and you won’t be sure about it if it is good or bad, the tactics applied definitely look fishy). White-hat SEO is what search engines recommend you and ask you to optimize your websites in this way. Black-hat is what search engines ask you NOT to implement on your websites, and if the Search Engines find out that you are using Black-hat SEO on your websites,they will either penalize your sites in the SERPs or completely ban them from their index i.e. they remove your sites in their ranking results. So, be careful, never use Black-hat SEO. Grey-hat SEO is what looks like fishy kind of search engine optimization. The tactics they use in this SEO to get good rankings kind of look unethical and you get a feeling that this is not the kind of SEO to implement on your websites.

And coming to the real types of Search Engine Optimization is SEO is of two types;

1. On-page Search Engine Optimization

2. Off-page Search Engine Optimization

On-page SEO is what you work on your websites themselves, you won’t have any other optimization process than your own website optimization, like optimizing your Title tag, Home page titles, the URL types, Meta keywords, Meta descriptions etc. You only work on the coding, look, the features, the ingredients of your website, you won’t go outside of your website. While Off-page SEO is where you work out of your websites, you don’t need to be logged into your websites to optimize your websites Off-page. Off-page search Engine Optimization is mostly about getting links to your websites; relevant, quality, authority, Do-follow links to your websites (No-follow links too will do as per my research). And when you get links for your websites, you get them with the main keyword (or targeted keywords of your site) as the anchor text. That is if your site is about Web Hosting, You get links from good, quality, authority sites with the phrase “Web Hosting” as the anchor text i.e. the phrase “Web Hosting” is the linking text of the link to your websites. And off-page optimization is also about getting links via blog comments, forum signatures, profile pages etc.  Frankly, No search engine tells you to get links for your websites; What they tell you is to provide good information about the subject your site is on and do on-page optimization so that search engine bots can easily crawl and find your websites and index the information easily. No search engine tells you to get backlinks to your websites. According to search engines your sites should only get the in-bound links based on the quality of the information you provide on your sites. If fact, buying links (paid links) to get good ranking in SERPs is against the policy of search engines. And if they find out you bought links for your sites to get good results, they will most probably either penalize your site or ban it from there index.

The purpose of Search Engines is to find and provide good information to the searcher based on his query. So, as per search engines you should only provide good information on your sites and on-page optimize them and leave them like that for the search engines to crawl and index them and rank them as per the quality of the information the sites offer. But as soon as you buy backlinks from other sites to get good rankings in Search Engines, the purpose of the search engines is defeated, and the search engines should not like it. SEO, these days, is all about thinking on what factors search engines rank websites and implementing them on your sites, it’s kind of taking the wrong route and annoy the search engines. The SE’s (Search Engines) do their best to foil these kinds op attempts and serve the searcher with the best results they can give.  Search Engines rank websites on many factors, one is relevant quality backlinks. That’s why most of the Search Engine Optimizers build (buy) backlinks these days and get good rankings even though there are many better websites that offer better information for a given query. That’s why search engines often change their algorithms to foil the attempts of those forced-seo tactics to give the searcher better results.

Disclosure: We webhostingdisk.com owners receive compensation from web hosting companies for REFERRALS.

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You need a domain name and a Web Hosting account to start your own website like this. Here are some Web Hosting Reviews of various companies which offer great Web Hosting services.

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Disclosure: We webhostingdisk.com owners receive compensation from web hosting companies for REFERRALS.

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